Opening a Coin-Operated Car Wash in Kobe, Japan

Paper Summary:

This paper discusses an idea of opening a business in Japan. The paper shows that one first needs to understand the Japanese culture and society. Many Westerners try to "go it alone" and without proper research, their ideas often fail, but with good planning, it is possible to open a successful car wash in Kobe, Japan.
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From the Paper:

"There are a great deal of factors that need to be considered when evaluating business expansion into Japan. The business culture of Japan is very different to that of the Western world. Tradition and culture are as deeply set in business as they are in everyday life. To put yourself in a competitive position in the Japanese economy, you must first understand the unusual rules of the economy. Culture and tradition must be understood fully, before conducting the expansion."

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