Online Trading and Europe

Paper Summary:

This paper discusses the theoretical concept behind business models as proposed by Weill, Malone, D'Orso, Herman and Woerner in their 2004 research study regarding business models as a measure of business solvency and success. Their observations are applied to the online trading industry in the European market and several specific companies are examined relevant to the broker business model as seen in the cited study.

From the Paper:

"The study of business and business operations as an academic and professional pursuit has, since the rise of management studies, been primarily concerned with producing a set of quantifiable metrics that define and measure the business. While such metrics are certainly requisite in evaluating and assigning worth, determining valuation and assigning appropriate cost structures to a business, they do not determine operational validity. As Weill, Malone, D'Urso, Herman and Woerner (2004) make clear in their definitive study on business model validity, achieving operational efficiency has as much to do with enacting the most appropriate business model as does implementing the most effective cost-saving measures. "

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