Online Marketing

Paper Summary:

This paper outlines the changes evident in marketing strategies given the strength of the Internet. The paper looks at how companies now focus on online marketing methods as one of their main sources of advertising mediums.

Executive Summary
Introduction
What Is Internet Marketing?
The Legal Position
Methods of Contact
Banner Advertisements
Word of Mouth Publicity
Building up Links
Important Points for Online Marketing
Bibliography

From the Paper:

"Online marketing is the spreading of the message of organizations about themselves, or their products, or services through the biggest communication medium that is available today, the Internet. This provides support to marketing just like the other forms of advertising, and the concept is new, as is the concept of Internet. At the same time, it is one of the fastest spreading methods of communication, and it utilizes the general tools of the Internet that the ordinary gopher uses like search engines, e-mail, and banners inside sites. It also requires that the organization involved in marketing sets up the website for the organization and carries out dealing through that site. Each of these tools has its own utility and one needs expertise in first setting out on the path to their utilization. The specific benefits of each tool has to be studied and the entrepreneur has to decide what all he would like to use and how."

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