Nordstrom Department Store

Paper Summary:

This paper gives an extensive presentation of the Nordstrom's department store chain. First, the writer describes the history and background of the stores. This is followed by an analysis of Nordstrom's marketing strategy and its target market. Also described is the Nordstrom approach to merchandising, which involves dividing the store into departments to give the shopper the feeling of being in a smaller boutique. The author further develops Nordstrom's marketing and merchandising techniques by highlighting their Website. The paper concludes with the author's own suggestions for Nordstrom's to increase their sales and market share.

Outline:
History/Background
Market Strategy
Target Market
Lifestyle Departments
Organization on Web Site Vs. Brick and Mortar
Alternatives
Sources

From the Paper:

"Nordstrom continued to grow and soon became the largest independent shoe chain in the United States. Entering the late 1960's, the company was looking to expand its retail chain by adding apparel. The Nordstrom sons bought a Seattle based clothing store, Best Apparel, and later merged the store with one of its shoe stores in Portland. The sons added children's wear and men's wear to the mix in 1966, finally making Nordstrom a one-stop store for the whole family. When the company went public in 1971, it formally changed its name to Nordstrom, Inc. Soon after, Nordstrom opened stores in California and eventually made a move to the east coast with the first store in McLean Virginia at Tyson's Corner Center."

Sample of Sources Used:

• Strategies for eCommerce Success by Bijan Fazlollahi, Ph.D. London IRM PRESS, 2002
• Retailing Principles by Lynda Gammans Poloian Fairchild Publications New York 2003
• Ecommerce formulation of Strategy by Robert Plant Prentice Hall New Jersey 1999
• www.nordstorm.com

More papers on Nordstrom Department Store:

• Case Study # 107940 : "Case Study: Nordstrom Inc."
• Essay # 58406 : "Nordstrom, Inc."
• Essay # 98542 : "Internal Public Relations"

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