New Technology

Paper Summary:

This study reviews research and findings gleaned from study tools related to the investigation of new technologies' role in gaining a competitive advantage within an industry. The paper discusses the role of Internet and Web technology, factors contributing to new technologies and their impact on competition in businesses within an industry. It then discusses components correlating to changes in marketing provoked by the development of e-commerce.

Table of Contents:
Abstract
Introduction
Aiming Today's Technologies
Aims and Objectives
The "Network of Networks
Literature Review
Search Your Engines
Marketing Business
Contrary to a Commonsense Glossary
Methodology
A Cutthroat Industry
2020 Foresight
Conclusion
Connecting Conclusions
Appendices

From the Paper:

"Achrol and Kotler (1999), on the other hand, say that in regard to the changes allegedly stemming from the Web, it is essential to look at the change in structure of business organizations themselves. Several decades ago, as the normal organizational structure was a hierarchical one, the marketing and distribution of goods were effected in an independent way, rather than in interactive way during the exchange between buyer and seller. Nowadays, the wide spread of E-commerce has created a new function of marketing, a consultative one. Customers' contribution to business' exchanges are now much more organized and at the other pole of being passive."

Sample of Sources Used:

• Achrol, S. R., & Kotler, P. (1999). Marketing in the Network Economy. Journal of Marketing, 63, 146-163.
• Alba, J., Lynch, J. G. J., Weitz, B., Janiszewski, C., Lutz, R., Sawyer, A. G., & Wood, S. (1997). Interactive Home Shopping: Incentives for Consumers, Retailers, and Manufacturers to Participate in Electronic Market Places. Journal of Marketing, 61, 38-53.
• Applbaum, K. (2004). The Marketing Era: From Professional Practice to Global Provisioning. New York: Routledge.
• Applegate, E. (2005). The Marketing Manager's Handbook. Public Relations Quarterly, 50(1), 27+.
• Attard, Janet. (2005). "24 Low-Cost Ways To Promote Your Business." Para: 1 - 6. Retrieved on June 29, 2006 from: http://www.businessknowhow.com/marketing/24waysto.htm.

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