Network Marketing

Paper Summary:

This paper examines the role that network marketing plays in logistics on an international level and the business development that companies go through in this respect. The first chapter examines the statement of the problem and provides detail about why a study of this nature is necessary. In chapter two, the literature on the subject is reviewed. The paper discusses data collected, as well as its origin and how it is analyzed in chapter three. Chapter four is at the heart of the study, and the research questions/hypotheses that were created in Chapter One are dealt with again in light of the information collected. In the last chapter, the information is summarized and conclusions are drawn about the issue. The recommendations for future research into the area of network marketing and logistics are also provided.

Table of Contents:
Introduction
Statement of the Problem
Purpose of the Study
Importance of the Study
Scope of the Study
Rationale for the Study
Overview of the Study
Review of Related Literature
Methodology
Research Design and Approach
Population and Sample
Collection and Tabulation of Data
Data Analysis Procedure
Limitations of the Data
Data Analysis
Summary, Recommendation and Conclusions
Bibliography

From the Paper:

"This is, of course, significant, but it does not allow for all of the problems that other companies are seeing. In other words, Hilton is the exception to the rule, and one has to wonder if it is poor leadership at the other hotel chains that is causing this delay in technological advancement. Only creating, purchasing, and protecting information technology will not allow this gap to continue to widen and companies must look more carefully at acquiring new technology so that they can move forward and remain competitive."

Sample of Sources Used:

• Beller, M. & Or, E. (1998). The crossroads between lifelong learning and information technology: a challenge facing leading universities. Journal of Computer Mediated Communication, 4 (2). Retrieved from http://www.ascusc.org/jcmc/vol4/issue3/beller.html.
• Bolman, LG & Deal, TE (1997). Reframing Organizations: Artistry, Choice and Leadership, 2nd edn, Jossey-Bass, San Francisco.
• Bowden, Peter (1985) Organization and Strategy, McGraw-Hill, Roseville.
• Bryant, S. E. (2003). The role of transformational and transactional leadership in creating, sharing and exploiting organizational knowledge. Journal of Leadership and Organizational Studies.
• Cast, M. (2002). 'Smart' instruments enhance Army's testing capabilities. National Defense.

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