An analysis of the effect that culture and native languages have on marketing and product perception.
Written in 2007; 3,928 words; 10 sources; APA; $ 107.95
Paper Summary:
This work discusses the international availability of the World Wide Web and the lack of research into the effect of one's culture on the perception of products. The paper serves as a qualitative and quantitative demonstration of the influence one's native language and culture have upon their perception of products offered by a website and if those differences can be used to predict consumer behavior.
Table of Contents:
Abstract
Literature Review
Hypothesis
Variable Measures:
Perceived Product Quality
Language preference
Cultural Identification
Data Collection
Procedure
Statistical Analysis
From the Paper:
"A match between the visitor's native language and the language used on the web site is an independent variable. A match between the visitor's native culture (region/country) is an additional independent variable. These variables would be categorical variables with two distinct categories: a perfect match occurs when the
language/culture of the web site is the visitor's native language or "no match" when the language/culture used is not the visitor's native language."
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