An examination of motivation theory and how Citigroup has used these theories to their advantage.
Written in 2007; 2,762 words; 8 sources; MLA; $ 82.95
Paper Summary:
The paper discusses a variety of prominent motivational theories. The paper explores need theories, expectancy theory, and job detail theory, giving insight into what really motivates employees. Using these theories, the paper explores the motivational strategies used by Citigroup to garner a competitive advantage and secure their leadership position in the industry. The paper concludes that, through the use of motivational strategies, Citigroup is likely to continue on the path of success.
Outline:
Introduction
The Importance of Employee Retention
Motivation Theories Overview
Need Theories Overview
Maslow's Hierarchy of Needs
McClelland's Need Theory
Equity Theory
Vroom's Original Theory
Herzberg's Hygiene Theory
Citigroup's Use of Motivation as a Competitive Advantage and a Factor to their Success
Conclusion
References
From the Paper:
"Knowledge management centers on employees acquiring and using knowledge to the benefit of the organization. When an organization can successfully utilize knowledge, they find they have a significant competitive advantage. For this reason, the loss of critical employees, and the loss of this knowledge base and the accompanying skills, can have a detrimental effect on the organization and reduce competitiveness (Ramlall, 2004, p. 52)."
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