Mineral Water Markets

Paper Summary:

This paper details the marketing strategies that the mineral water industry must adopt in order to be successful in penetrating the Indonesian mineral water market. The paper explains that there are certain risks associated with doing business in Indonesia and that knowledge of these risks and the ability to apply marketing strategies that take into account these risks are essential to maintaining a competitive edge. The paper further explains that, while there are great challenges to marketing mineral water in Indonesia, the potential payoff is also great. Finally, the paper provides background information on the Indonesian government and economy and a recommended strategy for marketing mineral water in Indonesia.

Table of Contents
Executive Summary
The Driving Reasons
Some Words of Caution
Export and Import Trends
Government and the Economy
Principal Growth Sectors
Political Factors
Marketing U.S. Products and Services
Conclusions and Recommendations

From the Paper:

"Although the strategies of global marketing within the Mineral Water Industry is to a great extent fairly straightforward throughout the world the strategies necessary for successfully marketing Mineral Water in Indonesia presents some quite unique problems that must be addressed in order to be successful in this venture. Several companies within the industry have successfully instituted the marketing of the Mineral Water Industry wide throughout the United States (US)."

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