Microsoft Corporation

Paper Summary:

This paper provides an in-depth analysis of Bill Gates's company, Microsoft. The paper begins by explaining what the company's core products and services are and the part it plays in the computer software industry. The paper also looks at the future prospects for the company, the people who make the decisions there, and the structure and policies of the company.

Contents
Marketing / Business
Industry Environment
Regulatory Bodies
Mission Statement
Policy Makers in the Organization
Impact of Current Legislation
Hidden Agendas
Management Structure
Public Interest
Styles of Decision Making
Policy Implementation
Impact of Outside
Effect of Policy Change
Evaluation of Policy Change
Some Parallels to Government
Short-term Policies and Decisions
Long-term Policies and Decisions
Difference Between Short-Term and Long-Term Policies

From the Paper:

"Microsoft's business and performance needs to be studied in the light of its industry environment. Software continues to be one of the fastest growing sectors of the global economy, generating revenues of more than $150 billion every year. About half of the industry's revenues is accounted for by software applications, with the balance emanating from developmental tools and infrastructure software. Microsoft has a healthy market share of all three segments. The dynamics of the software industry has undergone a significant change in recent years with the Internet enabling the move away from packaged software to Web-based software and applications. The standardization of Internet technologies such as Java and XML is helping accelerate industry wide conversion to Web-based applications, with Microsoft, Sun, AOL Time Warner and Oracle all pushing aggressively to take Web-based software to the next level of a new class of applications loosely termed as Web services."

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