Microsoft Corporation

Paper Summary:

This paper examines the Microsoft Corporation as it relates to globalization and the manner in which it has affected the way the corporation functions. In addition, the research explores Microsoft's commitment to social responsibility in lieu of the increasing presence of the company on a global scale. The paper begins with a discussion of the business history of the Microsoft Corporation.

Table of Contents:
Introduction
Business History
Microsoft products
Globalization and Microsoft
Company's Production Chain as a result of Globalization
Role of Human Resources in globalization
Corporate Social Responsibility
Conclusion

From the Paper:

"Having local expertise is not only necessary as it pertains to the distribution of the proper products and services; it also plays a significant role in recruiting, hiring and training new employees from local areas. Because Microsoft is an American company operating globally it must adjust to the customs and cultural differences that are present in other parts of the world. This adjustment is necessary because if an American manager comes into China and attempts to train recruit and/or train employees in the same way American workers are recruited and trained problems may occur as a result of cultural and social differences."

Sample of Sources Used:

• Alon, Ilan, ed. 2003, Chinese Economic Transition and International Marketing Strategy. Westport, CT: Praeger.
• Beck, Ulrich, Natan Sznaider, and Rainer Winter, eds. 2003, Global America? The Cultural Consequences of Globalization. Liverpool, England: Liverpool
• Global Citizenship at Microsoft. Official Website of the Microsoft Corporation. http://www.microsoft.com/about/corporatecitizenship/citizenship/default.mspx
• Haggerty, James F. 2003, In the Court of Public Opinion: Winning Your Case with Public Relations. Hoboken, NJ: Wiley.
• Hahn, Robert W., and Anne Layne-Farrar. 2003, Federalism in Antitrust. Harvard Journal of Law & Public Policy 26, no. 3: 877+.

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