Merger Between Chrysler and Daimler-Benz

Paper Summary:

An analysis of the merger that took place between two car companies, Chrysler in the U.S.A. and Daimler-Benz in Germany. This paper looks at the concept of mergers and acquisitions generally, before using this specific example that took place to analyze the entire operation. The writer includes a look at the two companies at the time of the merger, the automobile industry in general, an analysis of the merger which took place and a review of its effects and results.

From the Paper:

"In addition to manufacturing automobiles and light trucks, Chrysler also sold defense-related products to the American military. It divested its Gulf stream Aerospace (a manufacturer of corporate jets) in the early 1990s, and in 1997, received more than 96 percent of its revenues and 87 percent of its profits from its automotive sales (Levy, 1998, p. 532). Daimler-Benz, on the other hand, participated not only in the automotive industry, but also in aerospace, defense product and space systems. The company was also a significant participant in the Airbus consortium."

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