Media Strategies in Corporate Training

Paper Summary:

This paper discusses the use and implementation of new media strategies in the corporate training and educational environment. It discusses the strategies that should be employed when implementing corporate communication and training activities and the benefits and challenges that are associated with its use. The paper also looks at the need for expert technical administration if these strategies are to be implemented. Finally, the paper presents an experiment to determine if different companies' use of new media training methodologies will result in measurably different outcomes.

Table of Contents:
Experiment
Results
Review and Discussion

From the Paper:

"One other issue that ought to be emphasized in a review of this experiment is that the theoretical perspective underlying new media technologies for corporate training (i.e., the pedagogical substratum) has been a much-overlooked aspect of new media implementation (cf., e.g., Govindasamy, 2001). For example, the benefit of visual information to supplement more traditional audio information (as used in old-style teleconferencing) is that, not so much providing a supplement to audio information, it can be used by group participants to evaluate the "communication availability" of other participants, thus providing "remote opportunistic communications" that are more commonly experienced in face-to-face (FTF) environments (Whitaker, 1995). This and other considerations are in need of further research and examination in order to more fully make use of the technologies for learning that are already at our disposal. In this regard, the current experiment has only touched the surface."

Sample of Sources Used:

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• Crocetti, C. (2001). Corporate learning: A knowledge management perspective. The Internet and Higher Education, 4, Issues 3-4, Pages 271-285.
• Cronin, B. and Davenport, E. (1990). Laptops and the marketing information chain: The benefits of sales force automation. International Journal of Information Management, 10, Issue 4, Pages 278-287.
• Denstadli, J. (2004). Impacts of videoconferencing on business travel: the Norwegian experience. Journal of Air Transport Management, 10, Issue 6, Pages 371-376.

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