Marketing and Promoting Magazines

Research Paper # 4927

Business
Business > Marketing
Communication > Journalism

This paper looks at new promotional ideas for marketing magazines

5,100 words () | 10 sources | 2002 Pakistan

Paper Summary:

The essay explores the new strategies of marketing and promoting magazines keeping in view the new trends in the readership. It analyzes current marketing perspectives and challenges these, while suggesting alternative and revolutionary ideas. It focuses on the older age group in society.

From the Paper:

"It is not difficult to see that the consumer market has changed drastically. Once where there was reign of young consumer who was believed to have the buying power, In order for any good marketing and promotion campaign to work it is important to realize when there is a need for change to ensure that the business aims to prosper and reach its aim. Promoting and marketing the magazines in such a way that it will attract older consumer is in light of this research the only way forward, and it is time for the publishers to review its policies."

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Cite this paper

APA Citation:

Marketing and Promoting Magazines (2012, January 15). Retrieved February 13, 2012, from http://www.academon.com/Research-Paper-Marketing-and-Promoting-Magazines/4927

MLA Citation:

"Marketing and Promoting Magazines" 15 January 2012. Web. 13 Feb. 2012. <http://www.academon.com/Research-Paper-Marketing-and-Promoting-Magazines/4927>