An outline of Research in Motion (RIM) market research for new product development.
Written in 2008; 903 words; 7 sources; APA; $ 32.95
Paper Summary:
This paper looks at how secondary market research could potentially be used in the product development processes at Canadian-based Research in Motion (RIM). The paper relates that is critical for RIM to continually evaluate their product strategies versus broader competitor, customer, and market trends. Several color figures and tables are included with the paper.
Outline:
Summary
Product Development Challenges for RIM
Market Segmentation Driving Product Development at RIM
Competitive Landscape and Analysis
From the Paper:
"This equates into a major customer benefit of being able to use their Blackberry anywhere in the world at any time. Many of the road warrior-class of CEOs who own Blackberries has been asking for this feature for years, and RIM is continually monitoring the technology and services providers globally through secondary research to determine the best possible time to enter into partnerships and deliver this service. For both the management of DRM capability and global roaming through a Solution Platform Ecosystem, the RIM Server Software needs a major re-write."
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