Market Forecasting

From the Paper:

Market Forecasting for Hospitals
Introduction
"The purpose of this research is to examine the use of market forecasting by hospital organizations. The use of marketing techniques by non profit organizations is not new, although techniques developed for profit oriented organizations often required modification for use by the not for profit sector. The increased emphasis on the application of marketing techniques by hospitals, including market forecasting, in the contemporary health care services delivery environment, however, does not emanate from the needs of not for profit hospitals. Rather, it is the result of the rapid growth in numbers of profit oriented health care services delivery firms, many of which operate hospitals."

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