Managing the E-Business Image

Paper Summary:

This paper addresses the advantages of and opportunities presented in the E-Business and the Internet. The author explores the growth potential of E-Business companies that by engaging in commerce on the Internet are exposed to a larger target market. The author encourages companies to familiarize themselves with E-Business despite their fears and doubts.

From the Paper:

"Managing the E-businesses Image is not an easy thing to do this day in age. Especially because of the reactionary fallout associated with the failure of so many e-commerce companies. However, the e-business model, especially form the business-to-consumer standpoint, is still in its infancy. There, of course, are some old economy philosophies that still need to be adhered to. However, there is still tremendous opportunity and growth over the Internet. But with all of the bad publicity, and the greenness of the industry and its pioneers, there are some rather large hurdles for a newcomer to implement a new e-commerce plan. But, there are some things that can be done to alleviate this."

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