Managing the Business Enterprise

Paper Summary:

The paper discusses Kudler Fine Food's new venture into catering and notes a number of aspects that must be considered when planning this effort. The paper notes that Kudler has already established a customer base, as it is a growing business and is well known in the California area. The paper discusses that Kudler needs to focus on advertising as well as the elements of pricing and product range, if the catering business is to succeed. The paper highlights the fact that the company also needs to create a menu of foods that they will offer to customers.

From the Paper:

"The products Kudler would offer with its catering service include the array of fine foods and ingredients the store carries. For future product selection and distribution, the Kudler management and marketing research team is in the process of integrating a system to track consumer purchase behavior over time. Products that Kudler supplies for its consumers are not regular retail supply. The product consists of a good, service or idea that Kudler will offer to its customers. So far Kudler has numerous ideas from its marketing department. As mentioned earlier, Kudler must take into consideration the needs of the consumer."

Sample of Sources Used:

• Doyle, L. (2008). How to start a catering service- What are the requirements? Retrieved March 8, 2008 from http://ezinearticles.com
• Kerin, R., Hartley, S., Berkowitz, E., Rudelius (2006). Management. New York: The McGraw-Hill Companies.
• Kudler Fine Foods (2008) Retrieved February 18, 2008, from University of Phoenix Website:http//ecampus.phoenix.edu/secure/aapd/CIST/VOP/Business/Kudler/Operations/ KudlerOps001.htm
• Lastovica, A., Roberts, T., & Brochetti, D. (1999). Starting a successful catering business. Retrieved from http://www.ext.vt.edu/pubs/homebus/354-305/354-305.html
• Mealey, L. (2001). Formulating a winning restaurant concept. How to choose a restaurant concept. Retrieved March 8, 2008 from http://restaurants.about.com/od.creatingyourrestautant/a/Concept.htm

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