Managing Marketing Communications

Paper Summary:

This paper examines how marketing, sales, advertising and public relations success can be measured by how effectively each campaign addresses its target audiences and responds to consumer needs. It looks at how in an ever cluttered and chaotic marketplace, it is more important than ever for professionals to take into consideration consumers ever changing wants, desires and needs. Campaigns that build interpersonal relationships and those that nurture those relationships over time are more likely to succeed than short term campaigns that don't foster communication.

Outline
Introduction
Sales Campaigns
Public Relations
Advertising
Conclusion

From the Paper:

"One of the most critical keys to success and a sign of an effective marketing campaign is its ability to offer consumers something they feel they need, want and can't live without. A successful marketing strategy will also entail allowing consumers the option to opt out of a service if they change their mind. This technique helps build trust, and helps consumers feel that they are in control of the strategy at hand. Explosive growth potential also currently exists within the realm of e-marketing . More and more consumers are turning to the internet and electronic systems to purchase goods and services."

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