Managing Innovation and Creativity

Paper Summary:

This paper argues that successful and innovative organizations are those that respond dynamically to the external environment's changes, while retaining a creditable and, above all, creativity-oriented, internal organizational culture in which the employee feels free to communicate innovative and creative ideas to the management structure and also feels motivated to affect change and dynamism. The report looks at case examples of successful companies that have managed innovation and creative ideas in an effective manner, such as General Electric. The report also looks at how creativity and innovation affects issues of organizational management and leadership. This report advances the idea that a cohesive company is a successful one, and a company can only be cohesive when all levels of employees believe that they can speak up and make a difference in terms of adding their own creative input to decision-making structures that exist in the organization. The paper looks at the management of creativity and innovation from the perspective of both internal and external organizational environments, providing, as mentioned, case examples from existing businesses, as well as support from primary and secondary source material.

From the Paper:

"By recognizing that the possibilities are limitless, creative decision-makers can align goals and funding internally in a setting in which they do not need to rely on making seemingly-endless lists of possibilities. This is not to disparage the value of evaluation as a process, but it is to highlight that evaluation should be centered more on real-world solutions than possibilities. "Sometimes people think that evaluation is something that comes only at the end of a project. However, this is wrong. Evaluation works best when it is an integral part of a project from its initial development to completion" (Boulmetis and Dutwin, 2000). This also helps in goal alignment and funding internally, as employees become more focused on innovative and creative goals and visions."

More papers on Managing Innovation and Creativity:

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• Essay # 19829 : "Human Resources and Creativity"

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