Louis Vuitton Moet Hennessy

Paper Summary:

The intent of this paper is to identify, analyze and interpret both internal and external challenges Louis Vuitton Moet Hennessy (LVMH) faces as it manages its five divisions globally. Taking into account internal and external conditions, a series of strategic recommendations are presented in this paper. A SWOT analysis (strengths, weaknesses, opportunities and threats) is used as the framework for completing the internal analysis. In addition, Dr. Michael Porters' determinants of competitive advantage is used for analyzing the external forces on LVMH. This paper defines in detail the conditions of LVMH internally and also describes its condition externally.

Outline:
Methodology and Executive Summary
LVMH Internal SWOT Analysis
External Analysis Using Porter's Determinants of Competitive Advantage
LVMHs' Value Chain
Recommendations
Bibliography

From the Paper:

"First, the company needs to strongly consider gaining first mover advantage in emerging markets including China, India, Brazil and Western Russia. Second, the aggressive use of product development strategies aimed at creating products not easily counterfeited is critical for preserving the value of the company's most significant asset, its brand valuation. Third, the company needs to focus on consolidating its order capture, order management, supply chain management and pricing systems into a Services Oriented Architecture so they can become more competitive in serving their value chain and ultimate customers."
"Clearly one of the premier brands of the world, LVMH exemplifies best practices in sustaining and enhancing its ability to command premium prices for its products. The company excels at preserving the price/quality relationships inherent in its product, pricing, distribution and services strategies. Behind its premium market position, there are strengths, weaknesses, opportunities and threats emanating from inside the company that are analyzed here."

Sample of Sources Used:

• The Competitive Advantage of Nations, 1990 - Dr. Michael Porter; Harvard Business Review, from the article of the same name. Boston, MA. March - April, 1990. Pages 73 - 91.
• LVMH Profile, 2005 - DataMonitor Research. Moet Hennessy Louis Vuitton Profile, September 2005. London, UK.
• LVMH Q1 2006 Revenue Analysis - LVMH Quarterly Financial Analysts' Briefing. Paris, France. March 2006
• Porter, 1979 - Harvard Business Review. "How Competitive Forces Shape Strategy" in Harvard Business Review 57, March - April 1979, pages 86-93.
• LVMH 2005 Annual Report - LVMH Financial Analysts' Briefing. Paris, France. January 2006

More papers on Louis Vuitton Moet Hennessy:

• Business Plan # 88662 : "Louis Vuitton Moet Hennessy"
• Essay # 13416 : "Lvmh Moet Hennessy Louis Vuitton Wine"
• Research Paper # 92471 : "Counterfeiting"

APA Citation:

MLA Citation: