This paper presents an feasibility study regarding the use of alternative fuel vehicles for the Lotus rental car company.
Written in 2008; 1,700 words; 8 sources; APA; $ 55.95
Paper Summary:
This research examines the rental car industry from the competitive profile of the Lotus rental car company (Lotus). The writer notes that Lotus operates rental car fleets across three major regions which include North America, Europe and Asia. The writer points out that currently Lotus is considering deploying alternative fuel vehicles and is targeting the European market as its test market and initial target market. The writer maintains that Europe is deemed a better test and roll-out market because it is ahead of both North America and Asia in terms of alternative fuel availability and use.
Outline:
Abstract
Company Overview
Industry Overview
Market Overview
Competition
Generic Competitive Strategies
Alternative Fuel Technology
Bio-fuel & Bio-diesel Overview
Economic Rationale
From the Paper:
"The competitive profile in the rental car industry in Europe is uniquely different than it is in the U.S. market and several other large markets. In most of Europe's larger internal markets, such as France, Germany, and Italy, vehicle manufacturers control most of the operation fleets in the rental car industry within those respective markets. However, the UK market within the larger European rental car market is the most developed rental car market and has additional financing schemes that allow other independent operators other than the large vehicle manufacturers to enter the rental car market. Thus, in the UK, companies such as Avis tend to dominate the market. Currently, no rental car competitor in Europe is operating even a partial fleet of AFVs which creates quite an opportunity for Lotus."
We have thousands of high-quality term papers, research papers, essays, book reports and dissertations on every topic. At AcaDemon, you can download those term papers to help you write yours! You can be sure that the term paper, essay, book report or research paper you download are top-quality, competitively priced and high-level work.
This Free Term Paper Abstract is a part of our Term Paper Library.Here you can purchase research papers, examples of essays, academic dissertations, articles, notes, analytical papers, book reports, stories and poems. We have thousands of persuasive, point-of-view, narrative, critical, compare and contrast and other types of essays in our Library. You can also find here Term papers on "Lotus and Alternative Fuel", Essays on "Lotus and Alternative Fuel", Research papers on "Lotus and Alternative Fuel", Student papers on "Lotus and Alternative Fuel", Book reports on "Lotus and Alternative Fuel", Dissertation on "Lotus and Alternative Fuel", Thesis on "Lotus and Alternative Fuel", Summary of paper on "Lotus and Alternative Fuel", Articles written on "Lotus and Alternative Fuel".
Look for more research papers, essays and book reports on