Lotus and Alternative Fuel

Paper Summary:

This research examines the rental car industry from the competitive profile of the Lotus rental car company (Lotus). The writer notes that Lotus operates rental car fleets across three major regions which include North America, Europe and Asia. The writer points out that currently Lotus is considering deploying alternative fuel vehicles and is targeting the European market as its test market and initial target market. The writer maintains that Europe is deemed a better test and roll-out market because it is ahead of both North America and Asia in terms of alternative fuel availability and use.

Outline:
Abstract
Company Overview
Industry Overview
Market Overview
Competition
Generic Competitive Strategies
Alternative Fuel Technology
Bio-fuel & Bio-diesel Overview
Economic Rationale

From the Paper:

"The competitive profile in the rental car industry in Europe is uniquely different than it is in the U.S. market and several other large markets. In most of Europe's larger internal markets, such as France, Germany, and Italy, vehicle manufacturers control most of the operation fleets in the rental car industry within those respective markets. However, the UK market within the larger European rental car market is the most developed rental car market and has additional financing schemes that allow other independent operators other than the large vehicle manufacturers to enter the rental car market. Thus, in the UK, companies such as Avis tend to dominate the market. Currently, no rental car competitor in Europe is operating even a partial fleet of AFVs which creates quite an opportunity for Lotus."

Sample of Sources Used:

• Allaby, Michael. (2000). Basics of Environmental Science. London: Routledge.
• Avis Europe, PLC SWOT Analysis. (2006). Datamonitor, Apr, pp. 1-8.
• Barrell, R., & Davis, E. P. (2005). Policy Design and Macroeconomic Stability in Europe. National Institute Economic Review, 191, p.94+.
• Biodiesel Boom in Europe? (2006). Institute of Science in Society, press release.
• Edinger, Raphael, and Sanjay Kaul. (2003). Sustainable Mobility: Renewable Energies for Powering Fuel Cell Vehicles. Westport, CT: Praeger, 2003.

More papers on Lotus and Alternative Fuel:

• Essay # 66018 : "Alternative-Fuel Vehicles (AFV)"
• Essay # 63214 : "Alternative Fuel Vehicles"
• Term Paper # 132887 : "Lotus Rental Car Company"

APA Citation:

MLA Citation: