"Lonely Planet"

Paper Summary:

This paper reviews the success of the "Lonely Planet" company and explores the changes or adjustments needed to ensure the future success of the company. The writer aims to assess the present business and industry situation with respect to "Lonely Planet Publications", a highly successful organization that has successfully grown and developed in a niche market. The paper offers a number of suggested options for the company and ways in which it can grow.

Contents:
Executive Summary
Introduction/Opportunity Statement
Situation Analysis
SWOT Analysis
Industry and Competition Analysis
Company Analysis
Stakeholder Analysis
Problems Identified
Alternative Options
Reasons for Rejecting Other Options
Recommended Option
References

From the Paper:

"A number of issues have been identified which need to be addressed in order to sustain the long-term viability of Lonely Planet as a company. The company has recently been approached by a well known large software company looking to expand its dominance in the media space. While the prospects of acquisition can sometimes be very promising, the ownership of Lonely Planet appears to prefer its independence and creative freedom and as such has, so far, been able to hold of acquisition by larger entities."

More papers on "Lonely Planet":

• Case Study # 121508 : "Lonely Planet Case"
• Case Study # 128166 : "Lonely Planet Publishing House"
• Case Study # 146889 : "Lonely Planet's Global Business"

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