Locals Gaming Market in Las Vegas

Paper Summary:

This paper discusses the habits of Las Vegas residents who gamble. The paper looks at studies and statistics that identify the size and scope of the locals market within Las Vegas, the behaviors of this group and their relationships to friends and family that visit from out of town. The paper also looks at the impact of tourists on both their gambling and non-gambling hosts.

Outline:
The Locals Gaming Segment
Current Statistical Data
Conclusion

From the Paper:

"While the famous Las Vegas Strip may be the most well know venue to tourists for casino gaming, there are several other geographical areas within the City that are popular areas for gambling, particularly to locals. These include Downtown Las Vegas, which is populated by older, more modest hotel/casinos, and a long stretch of Boulder Highway, also known as the Boulder Strip, which is inhabited by several so-called locals' casinos. (Shinnar, et al., 2004). The outlying cities of North Las Vegas and Henderson are also popular locations for casinos that cater to local residents. This aversion to The Strip can probably be attributed to the fact that locals are not as impressed by the casinos that are located there and do not wish to fight the constant congestion."

Sample of Sources Used:

• Benston, L. (2006). Population, income fuel Station profits. Retrieved on February 2, 2009 from http://www.inbusinesslasvegas.com/2006/04/14/feature1.html.
• Jackson, Hugh (1997, October). Locals gaming market "huge, huge, huge". Las Vegas Business Press, 14(42), 1. Retrieved February 2, 2009, from ABI/INFORM Dateline database. (Document ID: 44771751).
• Moore, T. (1995, May). The local gambler? He's, uh-h-h, different. Las Vegas Business Press, (1) 12(15), 1. Retrieved February 2, 2009, from ABI/INFORM Dateline database. (Document ID: 6346475).
• Shinnar, R. S., Young, C. A., Corsun, D. L. (2004). Las Vegas Locals as Gamblers and Hosts to Visiting Friends and Family: Characteristics and Gaming Behavior. UNLV Gaming Research & Review Journal, 8(2), 39-48. Retrieved February 1, 2009, from ABI/INFORM Global database. (Document ID: 750421721).
• Shoemaker, S., Zemke, D.M. (2005). The "Locals" Market: An Emerging Gaming Segment. Journal of Gambling Studies, 21(4), 379-410. Retrieved January 16, 2009, from ABI/INFORM Global database. (Document ID: 936328691).

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