A study of the fundamental role played by local television newscasts in shaping public opinion with regard to racial perceptions.
Written in 2008; 4,041 words; 3 sources; APA; $ 109.95
Paper Summary:
This paper examines how the use of the crime news script by local news media to achieve higher audience ratings has led to a greater division between races. The writer provides a detailed analysis of three studies in this field. The first was carried out to identify the relationship between crime reports and public opinion, the second attempted to determine if residential proximity to African Americans alleviates the impact of crime news that features black suspects, and the third explored the news media's capacity to engender racial attitudes through stereotypic portrayals in local crime coverage. The writer's evaluation of local news source websites to determine their relative propensity to publish articles that focus on violent rather than non-violent crimes is then described. The writer's findings are reported and the paper concludes that the media is tacitly disseminating negative attitudes into society for monetary gain, and inciting instead of informing the general public.
From the Paper:
"Local news broadcasts undeniably play a fundamental role in shaping public opinion. Despite this all-important role, the local news media has decided to forego their obligations to the public by basing their reports on action news. This decision has engendered a local news media that heightens negative attitudes about African-Americans among whites by basing their reports on the crime news script. This crime news script has also been shown to alter the support of presidential candidates during campaigns. These influences would potentially be legitimized if the media's journalistic endeavors were approached differently, but they are not. These endeavors are approached from a business foundation that relies on audience ratings and profits but not so much on journalism for the sake of journalism."
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