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Lee Iacocca & Auto Industry
Research Paper # 12697
Lee Iacocca & Auto Industry
Examines leadership style & marketing strategies of chairman of Chrysler Corp. & his impact on the industry. Politics, competition, federal bail-out, successes & failures.
4,950 words (approx. 19.8 pages) |
31 sources |
1997
From the Paper:
"IACOCCA, CHRYSLER, AND THE AUTOMOBILE MANUFACTURING INDUSTRYIntroduction
This research analyzes the leadership style of the former Chrysler Corporation CEO Lee Iacocca, the competitive forces that shaped the automobile manufacturing industry during Iacocca's tenure at Chrysler, and the marketing strategies followed by Chrysler under Iacocca's leadership. The findings of this research are presented in two major sections. The initial section deals with Iacocca's leadership style, while the second section covers both the competitive forces that shaped the automobile manufacturing industry during Iacocca's tenure at Chrysler, and the marketing strategies followed by Chrysler under Iacocca's leadership."
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APA Citation:
Lee Iacocca & Auto Industry (2012, January 15). Retrieved February 12, 2012, from http://www.academon.com/Research-Paper-Lee-Iacocca-Auto-Industry/12697
MLA Citation:
"Lee Iacocca & Auto Industry" 15 January 2012. Web. 12 Feb. 2012. <http://www.academon.com/Research-Paper-Lee-Iacocca-Auto-Industry/12697>
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