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"LA Gear"
Research Paper # 14093
"LA Gear"
Examines this athletic footwear maker's position in the market, competition, consumers, finances, problems and opportunities and the future.
2,250 words (approx. 9 pages) |
7 sources |
1999
From the Paper:
"IntroductionLA Gear competes in the athletic and casual footwear market, a market that is dominated by Nike. In the past several years, the company has encountered financial difficulties, a loss of focus in its marketing, and a shrinking market share. These factors have been exacerbated by several changes in management and the withdrawal of the company's single largest investor. This research considers the current state of the industry as a whole and LA Gear's position with the industry in particular.
Industry Analysis-Recent Performance
The domestic footwear market encountered four years of stagnation that ended in the mid-1990s. During that time, Nike adopted a strategic position of maintaining low inventory levels, with the result that the company kept low inventory costs and outperformed the rest of ..."
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APA Citation:
"LA Gear" (2012, January 27). Retrieved February 11, 2012, from http://www.academon.com/Research-Paper-LA-Gear/14093
MLA Citation:
""LA Gear"" 27 January 2012. Web. 11 Feb. 2012. <http://www.academon.com/Research-Paper-LA-Gear/14093>
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