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Johnson & Johnson: Social Responsibility


# 93372
Johnson & Johnson: Social Responsibility
Examines how the Johnson & Johnson company can be considered a model of corporate social responsibility.
6,050 words (approx. 24.2 pages) | 15 sources | MLA | 2007 United States


Paper Summary:

This paper argues that Johnson & Johnson is a prime example of a company directed by "virtue ethics." As evidenced by the Tylenol crises, J&J executives do not resort to a moral calculus (Utilitarianism) or a deontological (rule-based) method of ethical decision making (Kant). The paper evaluates the company in terms of corporate control devices, stakeholder theory, the CSR pyramid, Kohlberg's theory of moral development and ethical theory.

Outline:
Introduction
Company History
The Tylenol Crisis
The Evaluation
References

From the Paper:

"When all was said and done the recall of Tylenol* alone cost Johnson & Johnson over $100 million. Prior to the crisis, Tylenol held a 37% market share, outselling its four nearest competitors combined. Within weeks after the crisis its market share had dropped to 7%. When asked about the future of Tylenol, Madison Avenue guru Jerry Della Femina told a New York Times reporter "I don't think they (J&J) can ever sell another product under that name.""

Sample of Sources Used:

  • Alsop, Ronald. "Ranking Corporate Reputations." Wall Street Journal Volume 246 Issue 122 Dec 6, 2005.
  • Beck, Melinda, Mary Hagar, Ron LaBreque, Sylvester Monroe, Linda Prout. "The Tylenol Scare." Newsweek. October 11, 1982.
  • Foster, Lawrence G. "The Johnson & Johnson Credo and the Tylenol Crisis." New Jersey Bell Journal. Volume 6, Number 1. 1983.
  • Foster, Lawrence G. Robert Wood Johnson: The Gentleman Rebel Pennsylvania: Lillian Press, 1999
  • Hesselbein, Frances. "Crisis Management: A Leadership Imperative." Leader to Leader, Issue 26, Fall 2002 p 4-5

Cite this paper

APA Citation:

Johnson & Johnson: Social Responsibility (2012, January 15). Retrieved February 13, 2012, from http://www.academon.com/Research-Paper-Johnson-Johnson-Social-Responsibility/93372

MLA Citation:

"Johnson & Johnson: Social Responsibility" 15 January 2012. Web. 13 Feb. 2012. <http://www.academon.com/Research-Paper-Johnson-Johnson-Social-Responsibility/93372>




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Published by:

Jimpsy US
Publisher Since:
Mar 15, 2007
B.A. in Philosophy U.S.M. 2007 MBA candidate.
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