John Deere

Paper Summary:

This paper gives a very thorough description of John Deere, his personal history and the makings of his successful business. The paper follows the company from its humble beginnings through to present day, offering statistics of growth and expansion. It also discusses the effects of the equipment of the John Deere company on agriculture, from horse and cart to the new generation of power.

From the Paper:

"The New Generation of Power tractors now needed a coming out party. Dallas was chosen as the location. Dallas had the arena and fairgrounds large enough to house the displays the size of which was needed to appropriately demonstrate the new line. Dallas also had an airport and hotels large enough to accommodate the 6,000 guest Deere and Company would be impressing upon. The 4,500 dealers and 1,500 special guests could be no less than impressed with the showing of The New Generation of Power. August 30, 1960, coined D-Day, was the day to be remembered in the agriculture equipment business."

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