Internet Trust Certificates

Paper Summary:

The paper begins with an overview of on-line transaction and the trust it demands from the consumer. It assesses marketing literature in order to highlight two different methods of trust and reliance demanded by the supplier. The paper offers cited examples to qualify these opinions. It continues to discuss the introduction of internet trust certificates, their validity and acceptance by the consumer. In conclusion, the author summarizes and offers an opinion on previous discussions.

Introduction
Literature Review
What is the background of these organizations - BBB Online, Truste and Verisign Inc
What are the services they provide to the organizations? What are the guidelines of the certificates issued by; BBBOnline, TRUSTe and VeriSign Inc?
Evaluate the certificates to find out whether they really stop mistreating of personal information, and are there any loopholes within the certificates
Do consumers really feel safe by these certificates?
Conclusion
References

From the Paper:

"The problems with the licensees do not end there. A person purchased a replacement battery for a cordless phone from Batteries.com. It also resulted in a subscription to a publication without the knowledge of the person who bought the battery. This sort of behavior does not satisfy any consumer. The contribution of Batteries.Com to TrustE is $599 a year for the right of displaying the privacy seal issued by TrustE. The situation was bad enough for TrustE to conduct an enquiry, and the executive director of TrustE said that Battries.Com violated the policies of Trust E on six counts - passing on data to sungifts.com which in turn passed the information to the magazine company, for passing on this information a required permission from TrustE was required but not obtained; the customers were not notified of the change in policies which was required; the company did not give the option of opting out to the customers; again the page having the choice of opting out required a link to a privacy statement and that link did not exist; and finally the data was transferred to sungifts.com before the option of opting out was presented."

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