Internet Shopping

Paper Summary:

The paper explores the literature to determine whether online shopping has advantages over traditional methods and what the factors are that influence a customer's willingness to shop online. The paper also identifies the security risks and problems associated with online shopping. The paper shows how, although Internet shopping has reached new heights, there remains a segment of the worldwide population that is reluctant to shop online, largely due to security and privacy concerns.

Outline:
Introduction
Advantages of Online Shopping
Factors Influencing Whether or not a Consumer Shops Online
Disadvantages of Online Shopping
Risks & Problems Associated with Shopping Online
Conclusion

From the Paper:

"In the past few decades, the use of the Internet as a primary means of shopping has soared on a global level. International businesses rely heavily on the Internet, which has come to serve as a bridge between cultures and countries. The availability of Internet shopping has dramatically changed the ways companies do business. From online customer service to remote diagnostics, the World Wide Web offers businesses tools that enhance production, sales, customer satisfaction and profits, as a result. The Internet has created the world of e-commerce, where companies use Internet-enabled technologies to exchange goods, services or information and to deliver value to customers in entirely new ways."

Sample of Sources Used:

• Alba, J., Lynch, J., Weitz, B., Janiszewski, C., Lutz, R., Saywer, A., & Wood, S. (1997). Interactive home shopping: Consumer, retailer, and manufacturer incentives to participate in electronic marketplace. Journal of Marketing, 61(July), 38-53.
• Bellman, S., Gerald, L. & Johnson, E. (1999). Predictors of Online Buying Behavior. Communications of the ACM. (42)(12):32-38.
• Berghel, H. (1997). Cyberspace 2000: Dealing with information overload. Communications of the ACM, 40(2), 19-24.
• Bettman, J. R. (1979). Memory factors in consumer choice: A review. Journal of Marketing, 43(Spring), 37-53.
• Burke, R. R. (1997). Do you see what I see? The future of virtual shopping. Journal of the Academy of Marketing Science, 25(4), 352-360.

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