Internet Marketing and Funky Threads

Paper Summary:

This paper presents and analyzes the Internet marketing strategy of fashion retailer Funky Threads. Funky Threads is a web-based business for trendy clothing based on what is being sold in Los Angeles stores. The writer argues that for a company to be successful, it must have a website, especially an attractive website. The paper details Funky Threads' website and evaluates both the positive and negative aspects of its Internet marketing techniques. The paper concludes by giving suggestions for improving the Funky Threads website.

From the Paper:

"Funky Threads could use the interpretive research. This allows the access to deep perspectives including a variety of social and cultural implications. When it comes to the acquisition of fashion items, people do not think about a physiological need that they have to fulfill first, but about a social one. Image plays an essential role in the contemporary society. People judge and are judged by their appearance, by their image. Clothes and accessories contribute to the creation of this image. Therefore, the cultural aspects that contribute to the creation of the desire for fashion items (this desire is perceived more like a need) need to be known and understood. And the research that will best perform this task is the interpretive one. Funky Threads could make use in this regard of case studies, each of them on a specific issue included in a determined context. "

Sample of Sources Used:

• Action Research, July 27, 2006 < http://www.ncrel.org/sdrs/areas/issues/envrnmnt/drugfree/sa3act.htm >
• ECnow.com List of 37 Marketing Activities, July 27, 2006 < http://ecnow.com/Internet_Marketing.htm#basics>
• Funky Threads, July 27, 2006 < www.funkythreads.com >
• Herreid, Freeman Clyde, "Case studies in Science, A novel method of education in Science", July 27, 2006 <http://ublib.buffalo.edu/libraries/projects/cases/teaching/novel.html>
• Myers, Michael, Qualitative Research, July 27, 2006 < http://www.qual.auckland.ac.nz/index.htm>

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