Internet Marketing and Advertising

Paper Summary:

This paper discusses the history of advertising on the web, current trends of internet marketing and the cost of internet marketing, including the advantages and disadvantages of advertising on the web. It also looks at available statistics on corporate profit from internet advertising and finally the future of the internet.

Outline
Brief History of Development of the Internet & Internet Marketing
Current Trends of Internet Marketing & Advertising
The Cost of Internet Marketing
Corporate Profit from Internet
Web Demographics and Laws Governing the Net
Advantages and Disadvantages of Advertising on the Internet
Future of Internet Marketing
Conclusion

From the Paper:

"Ming Chi and Sandy Xu's web page talks about how Internet marketing is an inexpensive way for businesses to market. According to their research, traditional marketing requires time, money and determination. In Internet marketing, businesses deal directly with consumers. There is no need for marketing intermediaries. Businesses no longer deal with marketing agencies and the distribution costs are also eliminated. (WebPromote. 1996) To do mass marketing in the conventional way is extremely expensive but for Internet marketing this is not true all. The Internet enables businesses to conduct mass marketing, target marketing, and niche marketing in a small fraction of the cost of
conventional marketing."

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