Internet Cafe in India

Paper Summary:

The many factors that must be taken into account before opening an Internet service cafe in India are the subject of this paper. Specifically focusing on the market size, resources, regulations and risk of opening and operating an Internet cafe in India, this paper discusses the advantages and disadvantages of each. These specific factors are evaluated in the context of creating a new venture which has as its strategic objective the delivery of Internet access to the millions of Indian residents who are increasingly relying on the Internet as a communication and learning medium. The writer concludes that it is clear that setting up an Internet cafe in India is a very risky strategy that does not clearly have a solid growth future associated with it given the major limitations of Internet service providers (ISPs) becoming competitors and increasingly complicated regulatory compliance demands.

Outline:
Introduction
Country
Analysis - Country Evaluation
Market Size
Advantages
Disadvantages
Resources
Regulations and Procedures
Conclusion

From the Paper:

"74% of India's Internet users are from the Global High Income segment, and 22% are from the Global Middle Income segment. This is excellent news for anyone looking to provide Internet services in the India, especially if the company proposing the services is from another nation. Kumar found that the highest income segment of the Indian population has a high willingness to purchase products and services from global suppliers. This is in marked contrast to the largest and poorest income segments of India, which have a marked distrust of any foreign brands. This lack of trust has contributed to the continued high tariffs on infrastructure providers, which has hampered the growth of certain industries. Yet in the context of creating an Internet access provider business, the highest income Indians will find this a useful service. The aspiring aspects of the highest income segment having this as a service will permeate the global Middle Income segment eventually. The result will be an aspirational approach to consumption on services and foreign-produced and purchased products as the elite income segment of India can readily afford to do."

Sample of Sources Used:

• AT Kearney (2006) - Global Retail Development Index (GRDI). Emerging Market Priorities for Global Retailers. Accessed from the Internet on April 22, 2007 from location: http://www.atkearney.com/shared_res/pdf/GRDI_2006.pdf
• Economist (2005) - "India: Business Environment at a Glance," Economist Intelligence Unit (18 April 2005).
• Icon Group International (2000) - "Marketing and Distribution in India," Executive Report on Strategies in India (2000).
• Glaser (2003) - Indian Cities on Verge of Restricting Access to Cyber Cafes. USC Annenberg Online Journalism Review. April 12, 2003. Accessed on April 22, 2007 from location: http://www.ojr.org/ojr/glaser/1070576918.php
• Kumar (2004) - "Brand Papers: Time and Traditions," Brand Strategy (6 December 2004). Ramesh Kumar, author.

More papers on Internet Cafe in India:

• Research Paper # 96820 : "Feasibility of Internet Cafe in India"
• Term Paper # 97876 : "Internet Cafe in India"
• Business Plan # 107820 : "Internet Cafes in India: A Business Plan"

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