International Marketing Management

Paper Summary:

The paper discusses how an organization has to change its ways and adapt to the requirements of the foreign market. The paper details how this includes all features of marketing research, analysis, product placement, pricing, promotions or selection of the distribution channels. The paper then deals with the need for a company to select several trustworthy and capable employees to handle the overseas operations. The paper highlights this need by emphasizing both the large numbers of expatriate employees who fail to integrate within the new community, but also the immense role they play in achieving corporate success at international levels.

Outline:
Overseas Marketing
The Expatriate Sales Person

From the Paper:

"Globalization has affected all features of every day life. It is present in the social, cultural, technological and even political sectors. Most common however, globalization is present in the economic and business sector. More and more companies are lured by the possibility to access more and cheaper resources within foreign countries and make profits at international scale. This is most likely the reason why numerous companies launch operational and sales operations abroad. However, when planning and organizing a sales force capability in an overseas market, the organization has to consider various factors and options which may easily influence its final outcome."

Sample of Sources Used:

• Befus, D.R., Mescon, T.S., Mescon, D.L., Vozikis, G.S., 1988, International Investment of Expatriate Entrepreneurs: The Case of Honduras, Journal of Small Business Management, Vol. 26
• Hess, M.B., Linderman, P., 2002, Expert Expatriate: Your Guide to Successful Relocation Abroad: Moving, Living, Thriving, Intercultural Press
• Hsieh, T.Y., Lavoie, J., Samek, R.A.P., 1999, Are You Taking Your Expatriate Talent Seriously? The McKinsey Quarterly
• Honeycutt, E.D., Ford, J.B., Simintiras, A., 2003, Sales Management - A Global Perspective, Routledge
• Katz, D., 2007, American Modernism's Expatriate Scene: The Labor of Translation, Edinburgh University Press

More papers on International Marketing Management:

• Essay # 73984 : "Challenges within International Marketing"
• Essay # 89980 : "Global Marketing Management"
• Research Paper # 64809 : "International Marketing"

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