A study of a foreign market entry into the mid-size hotel industry in India, Mexico and China.
Written in 2009; 2,091 words; 5 sources; APA; $ 65.95
Paper Summary:
The paper discusses the growing internationalization of the hotel industry and focuses on hotels in China, India and Mexico. The paper reveals that growth in all three countries in the hotel industry were at record levels for the years of 2005 and 2006, which shows great potential for those entering the hotel industry in either one of these three countries. The paper then concludes that Mexico is the choice among the three countries due to the ease of doing business there.
Outline:
Objective
Introduction
Entry Potential in the Hospitality Industry
Hotel Industry Outlook: India, China and Mexico
Summary and Conclusion
From the Paper:
"The Work of Scoviak entitled: "New Territory" (2008) published in the Hotels publication relates that demographics are changing and the result is an "opening up [of] the pipeline for hotel franchising." (2008) Scoviak relates that "this era of consumer centrism is rewriting the development rules." (2008) Scoviak relates that Canada and Mexico are "prime markets for franchise sales - especially in the case of Mexico as prime markets for franchise sales - especially in the case of Mexico, where an expanding middle class is looking for 'branded hotels with an authentic Mexican flavor." (2008)
"Scoviak states that the "short-term, pent-up demand should drive growth numbers for franchisors' mid-scale and select-service brands." (2008) Further stated in this analysis is that investors have been receiving advice that "it is a good time to go internationally, particularly in Europe" and growth rates in the United States will be "flattering". (Scoviak, 2008)"
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