Internal Communication and Motivation

Paper Summary:

This paper investigates how internal communication and employee motivation are both linked and essential to organizational effectiveness in a slowing economy. It then assesses the factors of an internal communication plan and discusses the communication medium as part of the internal communications strategy. Finally, the paper offers several techniques for effective internal communication and evaluates the importance of measurement as part of a sound internal communication strategy.

Table of Contents:
Abstract
Importance of Internal Communication in Organizations
The Internal Communication Plan
The Communication Medium
Effective Internal Communication Techniques
Measuring Communication Effectiveness
Conclusions

From the Paper:

"The value of communication should be at the front of every communicator's mind. Communicators need to clearly show the connection between business strategy and employee actions. An effective internal communication plan can be part of any organization's communication strategy. Feedback is a critical element in the communication lifecycle. By using measurement techniques, plans can be put into action. With effective communication, managers can celebrate and recognize achievements and staff contributions. Internal communication leads to improved performance, efficiency, and operational effectiveness. It emphasizes face-to-face and two-way communication, empowers staff, and creates opportunities for learning and development."

Sample of Sources Used:

• Bobo, Carolyn. "Gaining Support for a Strategic Emphasis on Employee Communications." Public Relations Tactics 7, no. 2 (February 2000): 18. Database on-line. Available from InfoTrac OneFile <http://web3.infotrac.galegroup.com/>. [October 10, 2001].
• "Developing a Scorecard at Honeywell." Strategic Communication Management 5, no. 5 (Aug/Sep 2001): 13. Database on-line. Available from InfoTrac OneFile <http://web3.infotrac.galegroup.com/>. [October 10, 2001].
• "Eprise Customers Find Corporate Intranets Increase Internal Communication and Productivity." Business Wire. (September 24, 2001): 245. Database on-line. Available from InfoTrac OneFile <http://web3.infotrac.galegroup.com/>. [November 7, 2001].
• Fishman, Allen. "Open communications a management must." Inside Tucson Business 10, no. 25 (September 11, 2000): 23. Database on-line. Available from InfoTrac OneFile <http://web3.infotrac.galegroup.com/>. [October 10, 2001].
• Gordon, Gloria. "The state of internal communication - three views." Communication World 15, no. 4 (March 1998). Database on-line. Available from InfoTrac OneFile <http://web3.infotrac.galegroup.com/>. [October 10, 2001].

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