A research paper on the influence of innovation on the customer decision-making process, specifically with Apple and iPod products.
Written in 2009; 9,057 words; 42 sources; APA; $ 188.95
Paper Summary:
The paper attempts to determine the influence that innovation has, if any, on the customer decision-making process using the example of Apple and iPod products. The paper includes a review of the relevant peer-reviewed, scholarly and organizational literature and utilizes a survey to develop timely insights into how innovation can influence undergraduate purchasing decisions. The paper concludes by identifying some significant general trends and patterns in purchase decision behaviors.
Outline:
Abstract
Chapter One: Introduction
Chapter Two: Literature Review
Chapter Three: Research Methodology
Chapter Four: Results and Analysis
Chapter Five: Summary and Conclusion
From the Paper:
"The growing body of research concerning innovation suggests that one of the most challenging aspects of being a consumer in the Information Age is the incredibly rapid pace with which innovation is being introduced into the marketplace today. Today's state-of-the-art technology, though, quickly becomes tomorrow's technological doorstop. In this environment, owning the latest and most fully featured gadget assumes some daunting aspects that can reasonably be expected to affect the decision-making process for many consumers of cellular telephone and wireless computer products today. Even more challenging, though, is the task facing companies seeking to exploit innovation in meaningful ways to grow their enterprises and achieve their organizational goals."
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