A discussion of the history and business model of IBM.
Written in 2007; 2,376 words; 7 sources; APA; $ 72.95
Paper Summary:
This paper discusses IBM's innovative business strategy and its ability to reinvent and renew itself. A brief history of the company is presented, as well as its current position in the global computer market. The author also describes the strategies used by IBM to achieve this position and its focus on diverse activities. The future activities for IBM are discussed, including the major goals of its business model. The author concludes that IBM has set an example of development by reinventing itself in the 1990s, and changing its direction from hardware to software and consulting.
Outline:
Introduction
Brief history of IBM
Strategy IBM used to Build the Company
IBM Diverse Holdings
Future Outlook for IBM
Conclusions
From the Paper:
"IBM's rebirth produced between 1990-1999, when the company's traditional mainframe business went through a series of major changes, as customers increased the focus on departmental and desktop computing (Wikipedia, 2007). As a consequence, in 1992 IBM launched the first Thinkpad laptop computer. However, the 1992 financial year ended with important losses for IBM. Given these losses, IBM strategists came up with a series of changes in its business activities. This is the time when IBM shifted its attention away from computers and hardware and towards software and services, by acquiring Lotus Development Corporation and creating the Software Group and expanding it to five brands: DB2, Lotus, WebSphere, Tivoli and Rational. "
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