Hurricane Katrina and George W. Bush's Ratings

Paper Summary:

This paper discusses the implications of public relations regarding the Katrina disaster for President George W. Bush and the Republican Party.
This is in light of the fact that the public approval of the president's handling of his job and personal favorability ratings have declined to low levels among American voters. The Bush administration's decisions on the War in Iraq are increasingly unpopular among voters, with low approval rates of the president's handling of the war and deep doubts about the value of the war in relation to costs. The president's ratings have sharply declined as a result of the president's handling of Hurricane Katrina. The paper concludes that voters are increasingly dissatisfied with Bush's presidency. It is therefore clear that the Bush administration will have to work long and hard to come up with new ideas for improving the president's image or face an unsuccessful second term.

Table of Contents
Abstract
Introduction
Statement of the Problem
Methodology and Data Collection
Results and Discussion
Conclusion
References
Appendices

From the Paper:

"In recent months, much of America's attention has been focused upon the tragedies associated with Hurricane Katrina's damage to Louisiana. Among the issues associated with the aftermath has been the performance of President George W. Bush and the federal government in responding to the catastrophe. Many national polls (Silverman, 2005, CBS News, 2005) have shown significant dissatisfaction with Bush's handling of the hurricane's damage."

Sample of Sources Used:

• Associated Press. (September 21, 2005). Katrina adds to public doubts about Bush. AP Release.
• Berelson, Bernard. (1952). Content Analysis in Communication Research. New York: Free Press.
• Borick, Christopher. (September 26, 2005). Survey of Pennsylvanians on President Bush's Job Performance. Muhlenberg College Institute of Public Opinion.
• CBS News. (November 3, 2005). Bush's Job Approval Hits New Low. CBS News.
• Cook, Charlie. (September 10, 2005). Katrina Worsened Pre-Existing Bush Woes.

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