Howard Schultz

Paper Summary:

This paper reviews the career of Howard Schultz as an example of a businessman with a knack for successfully shifting the paradigm. This paper refers to Schultz as a paradigm pioneer. According to the paper, paradigm pioneers recognize the importance of growth and to continually move the goal mark.

From the Paper:

"Ten years later, Schultz, who at the time was VP and GM of Operations for the Swedish housewares company Hammarplast, noticed that Starbucks was placing larger orders than Macy's was for a certain type of drip coffeemaker. Here, was the first step in Schultz' pioneering paradigm: curiosity. Wondering why the store was selling so many products, he went to visit the store and started asking a lot of questions. That was his next step: gathering information. Schultz was impressed with the owners' wealth of knowledge and priority for excellent customer service. Here was the pioneer's third step: recognizing the value of a high-quality product. For a year, Schultz pursued a job with Starbucks, and not for monetary gain. This was the fourth step: fortitude."

Sample of Sources Used:

• Baker, Joel. Paradigms. The Business of Discovering the Future. New York: William Morrow, 1992
• Covey, Steven. Seven Habits of Highly Successful People. New York: Simon & Schuster, 1990.
• Strickland, A.J., and Thompson, Arthur. Strategic Management. New York: McGraw Hill, 2000.

More papers on Howard Schultz:

• Case Study # 94965 : "Starbucks and Howard Schultz"
• Term Paper # 95719 : "Starbucks' Risks"
• Descriptive Essay # 118063 : "Starbucks' Organizational Ethics"

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