A discussion on customer satisfaction and loyalty in the service industry.
Written in 2008; 2,506 words; 8 sources; MLA; $ 76.95
Paper Summary:
The paper discusses the service industry, noting that profitability and viability are primary concerns among today's service markets. The paper states that service-oriented firms in today's market have to work in a competitive industry, one where the viability of a firm is contingent on the loyal influx of clients. The paper concludes that the secret to success is a firm's ability to recognize what their client wants, rather than providing general benefits to customers.
From the Paper:
"There are more opportunities now than ever before for firms to retain quality and loyal customers Ganesh, Arnold and Reynolds (2000). The secret to success is a firm's ability to recognize what their client or customer base wants, rather than providing general benefits to customers. Because the world of technology has "globalized" the marketplace, and more so than ever before consumers are technology oriented, any hospitality service should look at their knowledgeable customer base and determine what motivates them to use their services and recommend their services to others."
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