Home Depot and Marketing

Paper Summary:

In this article, the writer researches the marketing plan of Home Depot and looks at their slogan of "You can do it, we can help." This paper examines precisely what Home Depot offers to their customers, the target market of Home Depot and looks at how the company has become a household name in home improvement. The writer maintains that the community initiatives of Home Depot serve to integrate the business organization into the community at the very grass roots, as Home Depot both caters to homeowners with the offering of both products and services and really does assist the customer to do that which they might not have believed they could accomplish on their own. The writer concludes that Home Depot is not just helping individuals and families achieve their goals but is importantly assisting communities as a whole to achieve important and commendable goals in the community, throughout many communities, across the United States and internationally proving that their slogan of: "You can do it, We can help" is more than a slogan but instead is the guiding principle of Home Depot.

Outline:
Objective
Statement of Thesis
Introduction
Community Involvement Critical in Marketing Strategies
Corporate Governance Plays a Leading Role
Housing Impact Grants and the Home Depot
Partners and Programs of the Home Depot Team
The Home Depot Clinics and Workshops
Summary
Conclusion

From the Paper:

" The Home Depot invests in its customers and provides workshops and clinics which serve to provide instruction to consumers on how to successfully complete their own home projects. One example is a workshop on how to install crown molding. The Home Depot also offers kids workshops for children ages five to twelve which teach children not only skills but as well teaches them safety. These activities instill children and adults with confidence and allows them to possess a sense of having accomplished something really important. The Home Depot also offers online workshops which are archived for the convenience of consumers who desire to learn how to do home projects on their own."

Sample of Sources Used:

• The Home Depot Foundation (2008) The Home Depot Online available at: http://corporate.homedepot.com/wps/portal/!ut/p/.cmd/cs/.ce/7_0_A/.s/7_0_11S/_s.7_0_A/7_0_11S
• Your Home Improvement Home Base (2008) Home Depot Clinics. The Home Depot Online available at: http://www.homedepotclinics.com/
• We Build CommUnity (2008) The Home Depot. Online available at: http://corporate.homedepot.com/wps/portal/Community_Development
• Doing Your Part (2008) The Home Depot. Online available at http://corporate.homedepot.com/wps/portal/Doing_Your_Part
• Stores, Products and Services (2008) The Home Depot. Online available at: http://corporate.homedepot.com/wps/portal/!ut/p/.cmd/cs/.ce/7_0_A/.s/7_0_6C9/_s.7_0_A/7_0_6C9

More papers on Home Depot and Marketing:

• Analytical Essay # 54468 : "Home Depot and Lowe's"
• Business Plan # 64789 : "Expansion of the Home Depot Company"
• Case Study # 63622 : "Home Depot Foreign Direct Investment"

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