Health Clubs in Southern California

Paper Summary:

Overview of membership of fitness centers & projected growth. Profitability. Why health clubs are so popular. Body image, health. Size and scope of the health club industry. The Southern California market. Food & vitamin supplement market. Power of celebrities. Gym endorsements. Equipment market. Rise in use of personal trainers. Weight training. Industry statistics.

From the Paper:

"The Future of Health Clubs in Southern California

1. Projected Growth
The latest estimates available from the International Health, Racquet and Sportsclub Association indicate that there are approximately 30 million adult members of fitness centers in the U.S. - and that this number is likely to grow to nearly 50 million by the year 2010. 1


The leading statistical research organization for the industry, American Sports Data Membership at health clubs jumped from 20.7 million in 1990 to 30.6 million in 1999, an increase of 48%. Even more ironically, the number of people who worked out frequently at clubs (100+ days) per year, soared by 84% during the same period. This was just one paradox found in a Tracking Study of Physical Fitness Behavior in the U.S. (1987 - 1999) released in July 2000..."

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