A quantitative investigation of the acceptance of the V-Rod by Harley Davidson's two primary market segments.
Written in 2007; 2,237 words; 15 sources; MLA; $ 69.95
Paper Summary:
The purpose of this paper is to explore the acceptance of the V-Rod by the baby boomers that make up Harley Davidson's cult following. It also examines the acceptance of the classic chopper style rider position by the younger generation. The research is conducted in market research fashion, rather than a traditional academic research fashion. It explores aspects of market segmentation in order to find the true answers.
Outline:
Executive Summary
The Introduction of V-ROD by Harley Davidson
Background
The Problem
Research Design
Objectives
Conclusion
From the Paper:
"Harley Davidson's style is distinguished from its competitors as the mark of a world-class bike. The Harley Davidson bike is easy to recognized not only by its classic look, but from the sound of the engine. One knows that is it a Harley before they even see the bike. These elements have helped to establish the brand image of Harley Davidson and make it one of the most desirable bikes in the world. May have tried to duplicate the Harley, but none have succeeded. Harley Davidson has established its brand at the top of the market. Owning a Harley is more than owning a fine piece of machinery. A Harley has a certain prestige with it as well. Harley's latest creation, the V-ROD broke tradition for Harley Davidson in many ways."
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