Harley-Davidson, Inc.

Paper Summary:

This paper provides the outcomes of the strategic planning process for Harley-Davidson, Inc. The first step includes an executive summary as well as some background information, a vision statement, a mission statement and an external and internal analysis of Harley-Davidson, Inc. The second step is the matching stage where Harley-Davidson, Inc.'s internal strengths and weaknesses are matched with its external opportunities and threats. Based upon analysis strategies are formed and financial projections determined to see how these strategies will impact H-D. These include market penetration, market development, product development and concentric diversification, as well as a focus strategy.

Table of Contents
Executive Summary
Company Overview
Vision
Mission
Values
Environmental Analysis
Internal Environment
Strengths
Weaknesses
Remote Environment
Economic
Social
Technology
Industry Environment
Operating Environment
Long Term Objectives
Strategic Goals and Implementation
Financial Projection and Analysis
Critical Success Factors
Controls and Evaluation
References

From the Paper:

"Economic factors such as economic growth, interest rates and exchange rates can have a profound effect on strategy development in any organization. Interest rate levels and economic growth rates determine consumer-spending patterns, especially for luxury items such as motorcycles. A growing economy bodes well for H-D, but in times of a sagging economy, sales of luxury items, such as motorcycles, are often adversely affected. For example, When H-D sells its products internationally and in most markets those sales are made in the foreign country's local currency. As a result, the Company's earnings can be affected by fluctuations in the value of the U.S. dollar relative to foreign currency. H-D uses foreign currency contracts to mitigate the effect of these fluctuations on earnings."

More papers on Harley-Davidson, Inc.:

• Business Plan # 62195 : "Strategic Plan for Harley-Davidson, Inc."
• Case Study # 92757 : "Harley-Davidson, Inc."
• Analytical Essay # 110440 : "Harley-Davidson, Inc."

APA Citation:

MLA Citation: