Globalization

Paper Summary:

This paper provides a review of the relevant literature to identify what forces are driving globalization today. The paper discusses how these forces have affected other countries. The paper further discusses the current and future trends in globalization.

Outline:
Introduction
Review and Discussion
Background and Overview
The Influence of Americanization, McDonaldization and Globalization to Date
Current and Future Trends
Conclusion

From the Paper:

"According to some analysts, the technological innovations that have emerged in recent years take are largely taken for granted in the West have the potential for affecting the quality of life for billions of people in the emerging nations of the world, but that it is ethnocentric to assume that everyone will want these innovations or that they will have the same effect on all peoples. For example, Choudhury and Cui (2003) point to the increasing globalization of the world's marketplaces wherein more businesses are crossing national boundaries to produce and market their products in other countries. In this regard, Knight and Cavusgil (2004) suggest that the first trend toward the globalization of the world's markets has been a process that involves countless enterprises in international sourcing, production, and marketing as well as the emergence of various cross-border alliances designed to improve product development and distribution. "

Sample of Sources Used:

• Beck, U., Sznaider, N., & Winter, R. (2003). Global America? The cultural consequences of globalization. Liverpool, UK: Liverpool University Press.
• Blau, J. (1999). Illusions of prosperity: America's working families in an age of economic insecurity. New York: Oxford University Press.
• Choudhury, P. & Cui, G. (2003). Consumer interests and the ethical implications of marketing: A contingency framework. Journal of Consumer Affairs, 37(2), 364.
• Danks, C. J., & Kennedy, P. (2001). Globalization and national identities: Crisis or opportunity? New York: Palgrave.
• Debrah, Y. A., & Smith, I. G. (2002). Globalization, employment, and the workplace: Diverse impacts. London: Routledge.

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• Research Paper # 75203 : "Concepts and Impacts of Globalization"

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