Globalization and Culture

Paper Summary:

The paper attempts to analyze the implications of the Internet on the individual lives of people globally and the resulting impact on corporations. The paper explains that since businesses of all sizes and from all industries are striving to be more global than ever, this pushes individuals and cultures together in the pursuit of business strategies and initiatives. The paper explores globalization in Indian call centers and how the culture of the Schindler Elevator Company from Switzerland clashes with Indian ideas. The paper shows how westernization influences widely divergent cultures just as much as westernized nations fail in their attempts to accomplish business strategies in widely divergent cultures.

Outline:
Summary
Globalization of Business Forces an Entirely New Relationship Dynamic
Globalization in Indian Call Centers: Training to Talk Like a Westerner
Schindler's Swiss Precision Meets Indian Chaos: Exploring Cultural Bias
Key Findings on Globalization and Culture
Summary

From the Paper:

"The impact of the Internet on globalization is visible from the pervasiveness and visibility of brands globally to changes in the everyday lives of members of different cultures around the world. Globalization, while discussed as a business strategy, actually affects individuals far more often and with greater consequences than corporations. It could also be said that the collective experiences of individuals are what a corporation experiences from the context of globalization at a more macro socioeconomic level."

Sample of Sources Used:

• Case Study Analysis (2005) - From the research and advisory firm LWC Research. Orange, CA. Accessed from the Internet on November 21, 2006: http://lwcresearch.com/filesfordownloads/SchindlerCase.pdf
• Competitive Advantage of Nations (1990) - Dr. Michael Porter. Article from Harvard Business Review. Boston, MA. March - April 1990. Pages 73 - 91.
• Selling Into India: Lessons Learned From Silvio Napoli (2005) - Article from CRM Buyer Magazine. Louis Columbus. April 22, 2005
• Silvio Napoli at Schindler India (A) (2003). - Accessible after purchase from the Harvard Business Review website: http://harvardbusinessonline.hbsp.harvard.edu/b01/en/common/item_detail.jhtml;jsessionid=3XHOCFKZZ3NGQAKRGWDSELQ?id=303086
• The World Is Flat (2005) - Thomas R. Friedman, author. Farrar, Straus, and Giroux. New York, NY. Published 2005

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