Global E-Business Marketing

Paper Summary:

The paper explains that Internetizer Technologies, a US based company, has set out to serve its clients by providing an entire Internet business package that will assist companies in running effective business operations on the Internet. The paper discusses their most successful products. The paper explains the three phases of globalization and Thomas L. Friedman's 10 related-forces and/or events that have served to "flatten" the world. The paper concludes that while the challenges for Internetizer Technologies are numerous, the company should resolutely believe that extraordinary opportunities exist for those companies that accept innovation.

Outline:
Introduction
E-Orders
E-talk
Web-Designing
Web-Content Management
Internetizer Technologies: Current Status of Internationalization
Globalization 3.0:
Comparison between Different Phases of Globalization
Ten forces That Flattened the World
Triple Convergence
Challenges to Developing and Implementing "Globalization 3.0" Capability
Internetizer Technologies Becoming a Part of the IT Infrastructure
Brainports as Intelligent Cities
Internetizer Technologies
Infosys
Conclusion

From the Paper:

"The advent of technology has transformed the manner in which corporations work, inform, discover, converse and do trade. In addition, it has revolutionized industries, ultimately assisting in crafting welfare economies and robust financial marketplaces. The creation of dependable IT infrastructure is influential in the growth of every developing business. "Internetizer Technologies," a US based company, has set out to serve its clients by providing the entire Internet business package so as to assist companies run effective business operations on the Internet."

Sample of Sources Used:

• Barca, F. and Becht, M. (2001). The Control of Corporate Europe. Oxford: Oxford University Press.
• Chun, R. (2001) 'The strategic management of corporate reputation, aligning image and identity, PhD dissertation, Manchester Business School, University of Manchester.
• Freidman, Thomas L. (2006), The World is Flat, (Newly Abridged and Revised), Penguin Books, Camberwell Victoria

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