Global Communications' Crisis

Paper Summary:

The paper discusses Global Communications' problematic relations with the union and its employees. The paper explains that should the situation not be solved in an amicable manner, the company is exposed to extreme risks, such as losing the confidence and the support of the employees and a negative media coverage attracting the anger of public opinion. The paper demonstrates how the company wishes to become a global player on the market of telecommunications and this involves the success of the present negotiations with the union. The paper shows how Global Communications must manage the ongoing changes through highly efficient communication, transforming the union into a partner and maintaining their proficient relations with the stockholders.

Outline:
Situation Analysis
Problem Statement
End-State Vision
Alternative Solutions
Analysis of Alternative Solutions
Risk Assessment and Mitigation Techniques
Optimal Solution
Implementation Plan
Evaluation of Results
Conclusion

From the Paper:

"The problem that Global Communications is faced with has several causes that have occurred during time and from various directions. The factors that have led to the appearance of the present problematic situation include general tendencies in the industry, as well as specific management philosophy elements. The main causes that have favored the existing problem include the general business globalization tendency, the intense development of the competition, the use of a distributive approach in relation with the union and the lack of a communication plan: "The logic, such as it is, that people will do as they are told and they don't need to be involved." (Bibb 2005)"

Sample of Sources Used:

• Aboulnaga, Ismail A., (1998) Integrating Quality and Envirnomental Management as Competitive Business Strategy for 21st Century, Environmental Management and Health, Vol. 9, Issue 2, pp. 65-71
• Appadurai, Arjun, (1996) Modernity at Large, Minneapolis: University of Minnesota Press
• Benefits of Outsourcing, retrieved October 30, 2006, web site : http://www.core3inc.com/services/Benefits-of-outsourcing.html
• Bibb, Sally, (2005) The Stone Age Company: Why the Companies we Work for are Dying and how They can be Saved, Singapore: Marshall Cavandish Business
• Chenevert, Louis (2001). Understanding Pratt's Strategy, "Directions - Goals and Strategies 2001", Pratt & Whitney, retrieved October29, 2006, web site : http://www.pratt-whitney.com/

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